博文

目前显示的是 九月, 2017的博文

Personal Reflection to Consumer Decision Process from week 3.

I always thought that buying a thing is just as simple as I paying my money for what I want. After learning the conceptions of consumer decision process, I found that it's not that simple as I used to think. The five steps of the process actually exist in my daily life. Problem recognition, could be a conclusion for behaviors when some needs or demands come out. When I recognize that I need something, I might start make decision if or What I should buy something to satisfy my demands. As for information search could be explained that if I want to buy a new laptop, I might start to search the information of laptop which would satisfy me. After this, the evaluation to the products becomes crucial. To prevent myself from buying things which might leads to regrets, I need to consider about series of functions of the laptop.When I have already made my purchase decisions which include comparing the prices among several different types and brands of laptops, the decision process has alm...

How Marketing Aroused Me

I came Canada in 2014, and entered the math program in University of Waterloo. I met a lot of Chinese students there. As a matter of fact, I don't really enjoy learning math. I came here because my parents thought this would be the best choice for me. Chinese parents really care about the rank of a school, and they believe firmly that the program I study in the University would directly lead to my future career. It might be strange for people in western countries to understand, but the truth is at least 80% Chinese parents have the same thoughts. I like to make friends since I was very young.I enjoy communicating with different people, it could be one of my talents. I think the key to success is to locate oneself for the first. You should clearly know what you are interested in, what you are fit for, and what you are good at. You would never learn these three 'Whats' from any textbook, but from practical experience in our daily life. I use 3 years to know myself, but it ...