Personal Reflection to Consumer Decision Process from week 3.
I always thought that buying a thing is just as simple as I paying my money for what I want. After learning the conceptions of consumer decision process, I found that it's not that simple as I used to think. The five steps of the process actually exist in my daily life. Problem recognition, could be a conclusion for behaviors when some needs or demands come out. When I recognize that I need something, I might start make decision if or What I should buy something to satisfy my demands. As for information search could be explained that if I want to buy a new laptop, I might start to search the information of laptop which would satisfy me. After this, the evaluation to the products becomes crucial. To prevent myself from buying things which might leads to regrets, I need to consider about series of functions of the laptop.When I have already made my purchase decisions which include comparing the prices among several different types and brands of laptops, the decision process has alm...