Personal Reflection to Consumer Decision Process from week 3.

I always thought that buying a thing is just as simple as I paying my money for what I want. After learning the conceptions of consumer decision process, I found that it's not that simple as I used to think. The five steps of the process actually exist in my daily life.

Problem recognition, could be a conclusion for behaviors when some needs or demands come out. When I recognize that I need something, I might start make decision if or What I should buy something to satisfy my demands. As for information search could be explained that if I want to buy a new laptop, I might start to search the information of laptop which would satisfy me. After this, the evaluation to the products becomes crucial. To prevent myself from buying things which might leads to regrets, I need to consider about series of functions of the laptop.When I have already made my purchase decisions which include comparing the prices among several different types and brands of laptops, the decision process has almost done.Then, we can discuss about post-purchase behavior. Whether I am satisfied or dissatisfied with my new laptop, the value in the use of laptop could reach my expectation or not might become important to the laptop company which I bought my laptop from.

Also, motivation and personality are also important as they could promote consumers to purchase. People are always easily to be influenced by others, especially when purchasing something. I could take myself as an example again. I went to HoltRefrewn and Saks just for hanging around with my friends. When I just found a dress which looked good, and I went to the fit room to try. The sales there would express a lot of compliments, even though it does not fit me that good, but what they said sometimes convinced me, and I will buy them back home. This could be a goog example of simulation.

People always make purchase decision in different kinds of situations and conditions. I think what written on the textbook are all general concepts, but we could come up with different memorizes which are relative to the concepts. This means, marketing elements are all over our daily life, its complicated but easy to understand.

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