MY COLLEGE DAIRY

My understanding to retailing and wholesaling From one week study of retailing and wholesaling, I think retailing is a variate, it changes all the moment, and those changes are absolute, and the invariant is relative. The improvement of economy promotes the development of retailing, thus making the corresponding arrangement needed. The structure of products, the organization and some other issues are all included in the arrangement. Otherwise, it will be weeded out by the marketing competition. The convenience brought by retailing could not be neglected. For example, the small corners in a shopping mall, from the package to the products to other services issues, we have to say that retailing not only provides us with convenience, but also makes consumer feel comfortable. As I mentioned, retailing provides with services. As a matter of fact, retailing could be regarded as service. Retailing gives consideration to series of conditions. In recent society, I think the definition of reta...

I've always considered about the difference between price and value. I learned microeconomics before, and learned some basic academic definition. As a matter of fact, I think the value and price are definitely connected with each other, and the differences true exist at the same time. As for the relationship between value and price, I think the price of products is a kind of performance by money. According to the effect of the law of value and other issues, sometimes the the price of the products seems irrelevant to its' value. However, in the long term, the price of the products absolutely matches there value. Price and value is relevant, and distinguish from two conceptions. The relationship between this two issues could be summarized to be' value is the base of price, and price is the performance of value'. Also, I think value decides price. In different condition, the performance of price is also different. These are all my understanding,

One of the most impressive advertisements I've met I have seen many interesting advertisements before, I would like to discuss one I met recently. It's an advertisement for a toy models for one champion of the game ' League of Legends'. I saw the video of the advertisement when I was watching the live of 'S7 World Championship' competition of 'League of Legends'. It's a one minute video. The toy model is 'Wukong'. Wukong is one of the most famous and popular heroes in China, and it almost covered all the childhood of my generation. For most of the audience, Wukong could definitely call their memory from their childhood. The melody of the advertisement is easy to learn an song. The lyrics are beautiful.It used two parts. One part is to illustrate people's dream when they were kids. The other part demonstrates people's difficulties when they group up. The lyrics not only describes the life spirits, but also the spirits of the game.  I...

My favorite brand For me, my favorite brand is 'Ali-pay'. It's a sub-brand of 'Alibaba', and it's kind of like 'paypal' in north America. 'Ali-pay' is a  very popular phone app among the young generation in China. In western countries, people do not bring a lot of cash when hanging out but bring their debit or credit cards. However, in China, with 'Ali-pay', we even do not need to bring our card, but only with our phones. 'Ali-pay' could be bundled with all of the banks of China and all of the overseas visa cards. We can put money in our 'Ali-pay', or just pay from the cards bundled with 'Ali-pay'. Especially in recent China, 'Ali-pay' is used in most of the shops, restaurants,hotels or other places that could be consumed. Even though, now I am in Canada,I  still could use 'Ali-pay' to purchase the products I want in some places, like' Holt Renfrew' , some Chinese restaurants, and some au...