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Personal Reflection of Week 9

My understanding to retailing and wholesaling From one week study of retailing and wholesaling, I think retailing is a variate, it changes all the moment, and those changes are absolute, and the invariant is relative. The improvement of economy promotes the development of retailing, thus making the corresponding arrangement needed. The structure of products, the organization and some other issues are all included in the arrangement. Otherwise, it will be weeded out by the marketing competition. The convenience brought by retailing could not be neglected. For example, the small corners in a shopping mall, from the package to the products to other services issues, we have to say that retailing not only provides us with convenience, but also makes consumer feel comfortable. As I mentioned, retailing provides with services. As a matter of fact, retailing could be regarded as service. Retailing gives consideration to series of conditions. In recent society, I think the definition of reta...
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Personal Reflection of Week 8

I've always considered about the difference between price and value. I learned microeconomics before, and learned some basic academic definition. As a matter of fact, I think the value and price are definitely connected with each other, and the differences true exist at the same time. As for the relationship between value and price, I think the price of products is a kind of performance by money. According to the effect of the law of value and other issues, sometimes the the price of the products seems irrelevant to its' value. However, in the long term, the price of the products absolutely matches there value. Price and value is relevant, and distinguish from two conceptions. The relationship between this two issues could be summarized to be' value is the base of price, and price is the performance of value'. Also, I think value decides price. In different condition, the performance of price is also different. These are all my understanding,
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Personal Reflection of week 7

One of the most impressive advertisements I've met I have seen many interesting advertisements before, I would like to discuss one I met recently. It's an advertisement for a toy models for one champion of the game ' League of Legends'. I saw the video of the advertisement when I was watching the live of 'S7 World Championship' competition of 'League of Legends'. It's a one minute video. The toy model is 'Wukong'. Wukong is one of the most famous and popular heroes in China, and it almost covered all the childhood of my generation. For most of the audience, Wukong could definitely call their memory from their childhood. The melody of the advertisement is easy to learn an song. The lyrics are beautiful.It used two parts. One part is to illustrate people's dream when they were kids. The other part demonstrates people's difficulties when they group up. The lyrics not only describes the life spirits, but also the spirits of the game.  I...
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Personal Reflection from week6

My favorite brand For me, my favorite brand is 'Ali-pay'. It's a sub-brand of 'Alibaba', and it's kind of like 'paypal' in north America. 'Ali-pay' is a  very popular phone app among the young generation in China. In western countries, people do not bring a lot of cash when hanging out but bring their debit or credit cards. However, in China, with 'Ali-pay', we even do not need to bring our card, but only with our phones. 'Ali-pay' could be bundled with all of the banks of China and all of the overseas visa cards. We can put money in our 'Ali-pay', or just pay from the cards bundled with 'Ali-pay'. Especially in recent China, 'Ali-pay' is used in most of the shops, restaurants,hotels or other places that could be consumed. Even though, now I am in Canada,I  still could use 'Ali-pay' to purchase the products I want in some places, like' Holt Renfrew' , some Chinese restaurants, and some au...
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Personal Reflection of week5

What do I learn from teamwork? There is a Chinese song called' Working together is power'. In nowadays society, as series of knowledge and technology is getting developing, the competition among human beings is getting strong. Our society is now diversified, we are pushed to work in a fairly complicated circumstance. In a lot of conditions, we could not work or finish the task by ourselves. That's why team work is needed. Firstly,teamwork makes me become more outgoing and easygoing. I could learn to work and communicate with different kinds of people, thus developing my social ability. Secondly, sometimes my opinions might distinguish from others, then we could communicate more about this. It not only helps us to find out where the problem is, but also could prevent from establishing unfriendly relationship. Thirdly, when I make some mistakes, my teammates might point out them, then I can accept their suggestions or judgement. Besides, working with a team makes it more...
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Personal Reflection to Market Research of Week 4

This week we learned about marketing research, metric and analytics. In my opinion, I always think that accurate data is the best way when analyzing or measuring the value or some specific staffs, include the potential profit or risk of some new decisions. Marketing research is a basic foundation for marketing forecast and making decisions, it provides current accurate  information of markets to analyze the marketing. for example, when a company is thinking to sell something, its very necessary to make a products demands research,to clearly identify the quantity, constructions and marketing  life cycle of the products. Besides, the income, populations ,consumer behaviors, politics, culture should also be included in the series of research to identify the price value and the product value. Marketing researches enables marketers to recognize the condition of social economy and marketing demands, and lay a solid foundation to start marketing predicting and making marketing ...
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Personal Reflection to Consumer Decision Process from week 3.

I always thought that buying a thing is just as simple as I paying my money for what I want. After learning the conceptions of consumer decision process, I found that it's not that simple as I used to think. The five steps of the process actually exist in my daily life. Problem recognition, could be a conclusion for behaviors when some needs or demands come out. When I recognize that I need something, I might start make decision if or What I should buy something to satisfy my demands. As for information search could be explained that if I want to buy a new laptop, I might start to search the information of laptop which would satisfy me. After this, the evaluation to the products becomes crucial. To prevent myself from buying things which might leads to regrets, I need to consider about series of functions of the laptop.When I have already made my purchase decisions which include comparing the prices among several different types and brands of laptops, the decision process has alm...
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